Boa Media, Mir Lada's interactive division, was commissioned by The Marketing Store Worldwide, to create a highly interactive and entertaining contest entry experience, combining over 450 animated photographic elements and a full soundtrack. The two day shoot for the character animations occurred in our studio, and having all production (photography, digital imaging, animation, and programming) in one location was a huge convenience for the 6 week deadline.  

See the modified "shortcut" version of the McDonald's Big Mac Hockey Bash (warning: soundtrack starts loud), not requiring any game codes. Also, check out the behind-the-scenes video of the shoot, or a still image gallery.