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profile: PETsMART

Self-promo ad from the Applied Arts Magazine 

Design & Advertising Awards issue 

 

Shot at Boa Studios with gear and digital tech by CaptureTek.  

 

Ad image shot with the Canon 5D Mark II, with 24mm TS-E lens, and minimal post-production. All other images shot with a Hasselblad H1, HC 100mm f2.2 and 210mm f4 lenses, Phase One P30 digital back, and combination of lighting: Speedotron Black Line in the foreground, and Profoto Pro 6 for the background. Click the close-ups to enlarge them 100% and see the incredible detail of using a 31mp medium format digital back. 

 

If you would like to do some creatives with us, please send your info and link to online portfolio to creatives-at-mirlada-dot-com. 

 

"Photographer" is up-and-coming shooter: Aurora, who is 3 years old (with a "little help" from Mir) 

Hair stylist & Make-up artist: Natalia Zurawska, Judy Inc. 

Wardrobe Stylist: Kathryn McEwen 

Wardrobe by Pam Chorley’s Fashion Crimes 

Model: Victoria Thomas (her first assignment), represented by Fulcher Agency  

Art Director played by : Deborah Vivas 

Digital tech trainee: Adam Barton, CaptureTek 

Assistant trainee: Brandon Latcham, CaptureTek 

Produced by: Peter Tucker, Manager of CaptureTek 





























 

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